Passion for code,
vision for innovation
Oggel Codelabs was born from the belief that software development is more than just writing code. It's about creating solutions that add value and help businesses grow.
The story behind Oggel Codelabs
As a technical lead and bridge builder between business and IT, I've been helping companies bring structure to complexity for years. From strategy to implementation, I believe that software development is more than just writing code.
After more than five years as Lead Developer at one of the most innovative marketing production agencies in the Netherlands, where I developed two successful SaaS platforms from concept to scale-up, I founded Oggel Codelabs. My goal? To directly apply that experience for companies ready for their next growth step.
By working directly without intermediaries, we can switch quickly and deliver truly custom solutions. I bring not only technical expertise, but also the ability to speak your language and work together to find the best solution.
My approach: Fast, Iterative & Impactful
An iterative approach focused on maximum impact and fast results
Traditional Agencies
Long lead times
Projects often take months with extensive planning phases
Large teams needed
Multiple developers, project managers and communication overhead
High costs
Much overhead and indirect costs due to large organizations
Slow iterations
Feedback loops are long, adjustments take weeks
Challenges:
- Long communication lines between you and the developers
- Limited flexibility in scope adjustments
- Risk of miscommunication and delays
Oggel Codelabs
Lightning-fast delivery
With AI support, I deliver in days what other agencies do in weeks
Direct communication
Work directly with me - short lines, quick decisions
Transparent pricing
No surprises, clear scope and fixed prices or flexible hourly rate
Agile & flexible
Quick switching, continuous feedback and adjustments where needed
Benefits:
- Up to 67% cost savings through efficient AI workflow
- Direct consultation with the developer, no intermediaries
- Modern tech stack with best practices and AI integration
Ready to move fast?
Experience the difference of working with a modern, AI-powered developer who truly takes care of you and delivers fast results.
Start your projectExperience that counts
From startup to scale-up, from prototype to production, my journey through various sectors has taught me what works
2025 - present
Founder
Oggel Codelabs
The next step: After successfully building two SaaS platforms and proving my value as a technical partner, it was time for the next challenge. Oggel Codelabs was born from the desire to make my expertise directly available to companies ready for growth.
Why independent? By working directly without intermediaries, I can switch faster and deliver truly custom work. I bring not only technical expertise, but also the ability to speak your language and work together to find the best solution.
Focus on impact: iteratively working on areas that deliver the greatest performance improvements
2019 - 2025
Lead Developer & Partner
De Reclamefabriek
Smart Content Creator: From prototype to profitable platform. This tool automates InDesign processes and makes content production 10x more efficient for brands. Grew from developer to Lead Developer and partner in two years.
Smart Content Manager (2022): Fully self-developed platform that now forms the core of the digital transformation at De Reclamefabriek. Increased efficiency for clients like bol.com, Aldi, Bauhaus, and Subway by more than 30%.
From concept to scale-up: both platforms have grown into crucial business drivers
2018 - 2019
Digital Aviation Consultant
CGI
Worked directly with KLM, Transavia, and Schiphol Group on innovative digital solutions. Developed a prototype app that uses machine learning to reduce food waste in the aviation industry.
Member of the "Avinovation" team, researching cutting-edge solutions for complex industry challenges.
2016 - 2018
Web Developer KnowVU
Vrije Universiteit Amsterdam
Developed the KnowVU platform, a faculty knowledge base for sharing educational innovations. Built bridges between technology and didactics by working closely with education experts.
PHP, Laravel, and WordPress formed the technical foundation for a scalable community where teachers exchange best practices.
2012 - 2014
Co-founder
Birdey Webdesign
First entrepreneurial adventure at age 16. From simple websites to complete narrowcasting platforms with Raspberry Pi's. A valuable learning experience that laid the foundation for my passion for development and entrepreneurship.
"Besides my work in tech, I was a competitive rower for years, a sport that taught me discipline, teamwork, and perseverance. As a two-time National Champion, I know what it means to work together toward a goal and get the best out of yourself and your team."
Academic background
2014 - 2017
BSc Information Sciences
Vrije Universiteit Amsterdam
During my bachelor's in Information Sciences at VU, I learned the fundamentals of information systems, software development, and data analysis. The focus was on building bridges between IT and business: how do you translate business needs into technical solutions that truly add value?
2017 - 2018
MSc Information Sciences
Vrije Universiteit Amsterdam
In the master's program, I deepened my knowledge at the intersection of technology and organization. I specialized in analyzing and optimizing business processes using IT, and guiding digital transformations.
This background is more relevant than ever: nowadays, almost all business processes are also IT processes. Through my studies, I learned not only to build technical solutions, but especially to bridge the gap between business and IT – a skill that is essential in today's digital world.
Let's meet
Curious how we can help your business grow? Let's meet without obligation and discuss the possibilities.
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